Digital marketing for hospitality, travel & lifestyle brands

We help experience-led brands grow visibility, trust and bookings through SEO, content, social and paid media; built for long-term results, not quick wins. Oxford-based. Working with brands across the UK and worldwide. Ready to elevate with Ninety8?

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Marketing for brands built around experience

We’re a digital marketing agency specialising in hospitality, travel and lifestyle brands. We partner with businesses where brand, experience and reputation matter; from hospitality and boutique travel brands to lifestyle, home and interiors brands.

Our approach blends strategic thinking with hands-on execution. That means search-led content, meaningful social media, clear reporting and campaigns designed to support real commercial goals; bookings, enquiries, visibility and long-term growth.

Whether you’re a local brand with national ambitions or an international business looking to strengthen your digital presence globally, we work as an extension of your team to build marketing that’s sustainable, measurable and genuinely effective.

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Our SERVICES

Strategic, platform-native social media designed to grow visibility, engagement and trust. We create tailored social strategies and content that build community and support real commercial goals; from bookings to enquiries.
Thoughtful, search-led content that informs, inspires and converts. From blogs and website copy to campaign content, we help brands tell stories that attract the right audience and drive long-term value.
SEO built for sustainable growth, not shortcuts. We optimise your website, content and structure to improve visibility, increase organic traffic and help your brand get found by the right people.
Targeted, performance-focused campaigns across search and social. We plan, launch and optimise paid campaigns designed to drive high-intent traffic, measurable ROI and meaningful results.
Clear, honest reporting that shows what’s working and why. We track performance across channels and turn data into actionable insights to continuously improve results.
Brand strategy and identity designed to support growth. From positioning and messaging to visual direction, we help brands stand out, stay consistent and connect with their audience.

Partnering with Ninety8 Media transformed our social media presence. Their creative content captured the essence of Sandy’s Piano Bar. We’re thrilled with the results!

GS
This is Epic! thank you so much for doing this for us!

NH
Working with Ninety8 Media has been a game-changer for our business. From the very beginning, their team took the time to understand our goals and challenges.

JS
I couldn’t be more impressed. They’re responsive, knowledgeable, and consistently deliver exceptional results. Highly recommend for any business looking to scale online.

HT
Ninety8 Media truly understands the digital landscape. Their work has driven incredible results for us, and they’ve become an invaluable part of our team.

FP

Our Work

Take a look at the work we’ve delivered for clients across hospitality, lifestyle and experience-led brands — combining creative strategy with results that speak for themselves.

Close-up of a bicycle with a disc wheel, branded Colnago, on display. The bike has yellow handlebar tape and a white frame with blue accents. There is a woman in the background looking at the display in an indoor setting.

A close-up of a taco on a tortilla, filled with seasoned meat, sour cream, chopped cilantro, and drizzled with hot sauce, with a side of shredded lettuce, tomatoes, and vegetables.

Clear resealable bag containing multicolored freeze-dried strawberries, with a white round label that says "El Picante" and a small chili pepper icon, placed on red and white checkered cloth with similar bags in the background.

Night sky with colorful fireworks exploding and people silhouetted in the foreground.

Insights

How to Structure Your Marketing Funnel for Hospitality & Lifestyle Brands

Marketing feels busy but bookings are inconsistent. Learn how to structure a full marketing funnel that turns hospitality visibility into measurable, sustainable growth.

Social Media, Strategy

What Will Social Media Strategies Really Look Like in 2026?

Social Media, Strategy

In 2026, social media success won’t come from trends or guesswork. This article explores the strategies modern brands need to grow; from human-led content and AI support, to cross-channel visibility, personal branding, and community-first engagement. Learn how to future-proof your marketing with a layered, search-driven approach.

Social Media, Strategy

The 4 Pillars of SEO Every Hospitality Business Should Know

Strong SEO starts with four pillars: technical, on-page, off-page, and content. Get these right, grow your business.

Instagram Posts Are Now on Google: What Hospitality Brands Need to Know

Instagram is now appearing in Google search results, and for hospitality brands, that’s a game changer. This new update means your venue’s posts, Reels, and profile could be discovered by people searching on Google, not just scrolling in-app. In this article, we break down what’s changed, why it matters, and how to optimise your Instagram content to boost visibility, drive bookings, and build a brand that shows up where it counts.

Why Is Hospitality Marketing Important?

Great hospitality marketing builds awareness, trust, and bookings. Without it, even the best venues go unnoticed. It’s not optional, it’s your competitive edge.

Social Media

How to Maximise Event Bookings with Strategic Social Content

Social Media

At Ninety8 Media, we believe social content should do more than look good, it should fill your guest list. Too often, we see venues perfect the event, then post last-minute with no real strategy. In this article, we show you how to turn your content into a conversion tool; building buzz, driving bookings, and keeping your venue top of mind. Because great events deserve great promotion and content that brings people through the door.

Social Media

SEO

Hospitality SEO: The Silent Salesperson Your Venue Is Missing

SEO

At Ninety8 Media, we treat SEO like the silent salesperson every venue needs. While other tactics shout for attention, SEO quietly drives bookings, footfall and enquiries day and night, no ad spend required. In this article, we break down what hospitality SEO really is, why it’s so often overlooked, and how to turn your website into a discovery engine for ready-to-book customers. Because smart strategy beats loud marketing every time.

SEO

How Ninety8 Media Designs with Accessibility in Mind

At Ninety8 Media, we design websites that don’t just look great, they work for everyone. From high contrast visuals to keyboard-friendly navigation, we follow WCAG accessibility standards to make your digital presence more inclusive, professional, and conversion-ready. Because a better experience for all means better results for you.

Branding

The Psychology of Luxury Branding in Hospitality

Branding

Luxury in hospitality isn’t about what you offer, it’s about how you make people feel. From tone of voice to visual identity, the most effective premium brands tap into psychology to shape perception. At Ninety8 Media, we help hospitality businesses craft experiences that feel effortlessly high-end, using subtle cues and strategic storytelling to create brands guests instinctively trust.

Branding

Social Media

Instagram Services for Pubs: How to Stand Out and Bring in More Customers

Social Media

If your pub isn't showing up on Instagram, you're missing out on more than just likes — you're missing customers. From showcasing your atmosphere to promoting events and offers, Instagram is one of the most powerful tools pubs can use to stay top of mind (and top of feed). At Ninety8 Media, we offer tailored Instagram services for pubs that help you stand out, connect with your audience, and turn followers into footfall, all without the stress of doing it yourself.

Social Media

Hospitality Marketing

Why Gen Z Is the New Priority for Hospitality Brands

Hospitality Marketing

Gen Z isn’t the next big thing, they’re already reshaping the hospitality industry. In this article, we explore why this generation should be a top priority for your marketing strategy, and how to connect with them through social-first content, authentic storytelling, and experience-led campaigns. If you’re ready to build a brand that Gen Z actually cares about, start here.

Hospitality Marketing

Why Most Hospitality Marketing Feels Generic – And How to Fix It

Hospitality Marketing

Too many hospitality brands look the part but say very little. In this article, we explore why so much hospitality marketing feels generic, and how you can fix it by building a brand with clarity, confidence, and character. If your venue deserves more than bland buzzwords and borrowed trends, this one’s for you.

Hospitality Marketing

SEO

SEO for Hotels & Restaurants: What Actually Matters

SEO

SEO can feel overwhelming, but for hotels, restaurants, and hospitality venues, it’s one of the most powerful tools for driving bookings and attracting new guests. In this article, we break down what actually matters when it comes to hospitality SEO, from local search visibility to keywords your customers are already using. Whether you're just starting out or looking to improve your search presence, these practical tips will help your business get found online.

SEO

Ready to elevate with ninety8?

Digital marketing for hospitality, travel & lifestyle brands

Marketing for brands built around experience

Our SERVICES

Partnering with Ninety8 Media transformed our social media presence. Their creative content captured the essence of Sandy’s Piano Bar. We’re thrilled with the results!

This is Epic! thank you so much for doing this for us!

Working with Ninety8 Media has been a game-changer for our business. From the very beginning, their team took the time to understand our goals and challenges.

I couldn’t be more impressed. They’re responsive, knowledgeable, and consistently deliver exceptional results. Highly recommend for any business looking to scale online.

Ninety8 Media truly understands the digital landscape. Their work has driven incredible results for us, and they’ve become an invaluable part of our team.

Our Work

Insights

Ready to elevate with ninety8?

NINETY8 MEDIA