The Future of Hospitality Marketing in 2025: Trends to Watch
Hospitality is evolving, and fast. With more competition than ever, standing out in 2025 means more than just posting on Instagram or running the occasional ad. Customers are expecting smarter, more personal experiences. And digital marketing is central to meeting those expectations.
In this article, we’re sharing the key trends that are shaping the future of hospitality marketing, and how your venue, hotel, or restaurant can stay ahead.
Hospitality Digital Marketing Strategies in 2025
Digital marketing continues to be the backbone of brand growth in hospitality—but the way it's done is changing.
Local SEO is essential
People are searching for experiences near them, ‘best brunch near me’ or ‘boutique hotel in Oxford’. Make sure your Google Business Profile is up to date, your location is tagged properly on social posts, and your reviews are strong and recent.AI-powered content - with a human touch
Tools like ChatGPT can help speed up content creation by providing ideas, but it should not be completely creating content for you. It’s still important to keep your brand voice personal and clear. In hospitality, connection matters.Short-form video is still king
TikToks, Instagram Reels, and YouTube Shorts are leading the way. Customers want to see what it feels like to be there. Simple, well-shot clips of your space, food, staff, or events go a long way.
Social Media Marketing for Restaurants and Hotels
Social media isn’t just about awareness, it’s a key driver of bookings. Here’s what’s working now:
Instagram is for storytelling
Don’t over-polish. Customers respond to real, in-the-moment content: behind the scenes, team features, guest shoutouts, and user-generated content. Keep it simple, and keep it active.TikTok is setting the trends
If you’re targeting Gen Z or Millennials, TikTok is where they’re discovering places to eat, drink, and stay. Quick tours, menu highlights, and humorous takes on hospitality life perform well.LinkedIn and Threads are growing for B2B
If you work with suppliers, venues, or the wider hospitality industry, building presence on professional platforms is worth your time.
Our Pro Tip: Post consistently (consistency is key, after all!), but focus on quality over quantity. It’s better to show up twice a week with intention than post daily without purpose.
Using AI in Hospitality Marketing
Artificial Intelligence is becoming more accessible, and when used correctly, it’s a game-changer.
Use AI chatbots for handling basic guest enquiries or booking confirmations
Personalise email campaigns based on booking history or preferences
Generate content outlines or social post ideas, but always tailor them to sound like you
Remember: AI is a support tool, not a replacement for authentic connection. Your personality and tone still matter.
Customer Experience in Hospitality Marketing
The guest experience starts before they walk through the door—and continues long after they leave.
Speed and simplicity are expected
Make it easy to book, ask questions, and leave feedback—especially on mobile.Storytelling brings your experience to life
Photos, videos, and testimonials help potential guests imagine themselves there. Highlight what makes your space special.Values matter
More customers are looking for brands that care about sustainability, inclusivity, and local impact. If that’s part of your story, share it proudly.
Hotel and Restaurant Branding That Works in 2025
Branding is more than a logo, it’s how people feel about you. It should be clear, consistent, and aligned across everything you do.
Keep your visual identity strong - use the same colours, fonts, and photo styles across your website, socials, and print
Make sure your tone of voice is welcoming, knowledgeable, and reflective of your brand personality
Build trust through clarity - be upfront, transparent, and positive in all communication
Great branding doesn’t shout, it resonates.
2025 is full of opportunity for hospitality businesses willing to adapt. The key is to stay clear, consistent, and customer-focused. If you’re visible, approachable, and responsive, you’ll win.
Want to Stand Out in 2025?
At Ninety8 Media, we help hospitality brands across the UK grow through digital marketing that’s tailored, practical, and effective. From strategy to content, we’ll help you bring in more bookings and build a brand people remember.
