The Brief

Frazer wanted branding that would:

• Feel fresh and futuristic, while still being professional

• Be versatile across digital, print, and live event materials

• Reflect the tech-forward, dynamic nature of his work

Our Approach

We created a fluid and vibrant brand identity inspired by light refractions and digital aesthetics, perfectly capturing the AV world. This included:

• A primary logo with strong, modern typography for high visibility

• A secondary logo placed on a 3D iridescent form for visual flexibility and memorability

• A colour palette of luminous blues, purples, and pinks to reflect a high-tech, modern and fresh feel

• Typography pairing of Montserrat and Horizon:

  • Montserrat brings clarity and versatility across platforms

  • Horizon adds a bold, futuristic edge, perfect for titles, headers, and standout moments

• Designed for scalability, from social media to printed backdrops at live events

This mix of structure and style reflects Frazer’s technical skill and creative approach.

The Result

The final brand identity is striking, tech-savvy, and adaptable—perfectly suited for Frazer’s work in live events, AV installations, and digital content. The dual-typeface system ensures a flexible tone: professional when needed, and expressive when it counts.