Our Approach

We focused on highlighting the charm of The Castle Tavern by capturing the essence of its inviting ambiance, local craft ales, and comforting pub food through engaging content and a targeted digital strategy. We implemented:

• Authentic Content: We showcased The Castle Tavern's unique range of craft ales, mouth-watering pub classics, and cosy interior. From capturing the perfect pint to highlighting seasonal dishes, we ensured their social media reflected the true essence of the pub.

• Event Highlights: We promoted the pub’s regular quiz nights, live music sessions, comedy nights and other special events through poster-style social posts and local advertising, helping to build excitement and boost attendance.

• Local Engagement: By creating content that resonated with the Oxford community, including shout-outs to local patrons and highlighting events, we helped foster a loyal, engaged following that shared their experiences at The Castle Tavern.

The result

A notable increase in foot traffic, greater online engagement, and a stronger connection with the local Oxford community. Social media followers grew by 60%, and impressions skyrocketed by 625%. As a result, more people discovered and enjoyed the welcoming atmosphere and quality offerings at The Castle Tavern.